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Drawing virtual dealerships

MDG Architects has launched a 3D visualization and animation service, M3d, designed to provide artistic support to the architectural and construction process.

It allows clients to see three-dimensional representations of the proposed showroom either as a panoramic view or an animated walkthrough. These images can be used to help clients understand two-dimensional drawings better and the photo-realistic images can also be used to support planning applications.

Mike Short, managing director of MDG Architects, says: “We set up the M3d visualization as a mechanism to show clients, contractors and developers what can be done on a site before it is built.”

MDG Architects offers the 3D service to anyone that requires such an image at any stage of the design process. Since launching M3d in late 2006, 35 clients have used the product.

Short says: “Over the next 12 months we expect to work with 50 or 60 more. We’re about to market it through brochures and our website to dealers, developers and other property people.”

So far a range of dealers, including BMW, Mini, Peugeot and Mercedes-Benz franchises have used the service to help them create new showrooms.

Chris Eagles, a 3D artist who creates the images, says that the images can be used by clients as a tool to aid in the marketing and recruitment processes prior to the site actually being occupied.

“A clear 3D model that embodies the construction and structural rationale can also assist with post-tender communication as part of the project,” says Eagles.

The cost of the M3d service depends on the complexity of design, size of the building and how much detail the client wants from the product.

“This can vary from black- and-white model images, which aren’t that complex, to more realistic photo images,” says Eagles. “The minimum cost would be around £500.”

Mini has used the M3d package

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