The NADA 20 Group Program brings together dealers in groupings across America.

Each dealer is asked to come with one idea that they have implemented into their business. Over the next few months, AM will reveal one of these ideas each issue. Here’s the first.

  • Incentivize managers to focus on poor performers

    The best performing staff earn their managers the biggest bonuses. But try bonusing managers for improving their worst performing staff instead.

    Set objectives for each sales person and pay sales managers higher bonuses for new recruits, sales people that have been in a slump and past poor performing staff who hit those targets. Overall performance will improve.