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Kia back automotive design talent in the UK

Kia Motors and the University College for the Creative Arts in the UK have joined together to create an automotive design challenge.

Aimed at second year students, the goal is to promote home grown design talent in areas of design throughout the car industry.

To win the creative innovation award (CIA) students must make an entry supported with a detailed written submission.

In the end, the ‘innovative and unique approach’ taken by James Williams, studying architecture, was the winner.

Williams won a summer placement at Kia’s design studio in Frankfurt, Germany. He will work with British designer James Moon and Beetle and TT designer Peter Schreyer. Williams will also get a £1,000 prize fund.

Paul Philpott, managing director of Kia Motors (UK), said: “Just as Kia is growing and challenging its own design and engineering departments, we’re doing the same with the students at the University College for the Creative Arts.

“Moon is a good example of British design talent making a big difference to the automotive future of our industry and we need more. This project with Britain’s largest art college is just part of our contribution to find more talent.”

The Second placed winner was Yaseed Chaumoo, studying digital 3D design, who presented a solution to combat stress with the use of flexible and controllable interior ambient lighting.

In third place was Kundan Sinha who used elements from his course, product design sustainable futures, to develop a solar power system for interior lighting.

Kia and the University College for the Arts will announce details of the 2007 challenge later this year.

A sketch of James William’s winning design.

The winners L to R: Kundan Sinha, James Williams and Yaseed Chaumoo.

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