Ayr Audi is the fourth centre within the Central Scotland Audi dealer network portfolio, the others being in Edinburgh, Glasgow and Stirling.
The launch was supported by a national and local press campaign, as well as sponsorship of local radio stations West Sound and West FM.
The launch evening, which was event managed by Clayton Graham, was attended by over 250 guests including head of Audi UK, Jeremy Hicks; the MacDonald brothers (who had just finished their X-Factor arena tour); and Scotland football legend, Denis Law.
Derek Clelland, the Central Scotland Audi dealer network’s director of sales and marketing, said: "The launch event was a superb occasion and given the level of feedback from our guests has been an enormous success. Clayton Graham’s event team organised every detail and their integrated approach to our marketing ensured our presence was reinforced at every opportunity."