The 4x4 manufacturer aims to offset emissions generated by Land Rover production operations in Britain and the first 45,000 miles vehicle use by UK customers.
Customers of all new Land Rover vehicles sold in the UK can choose to pay to offset the CO2 emissions produced by their vehicle, calculated on the certified CO2 emissions level for each Land Rover model up to 45,000 miles, typically three years use. The cost is from £85 to £165 depending on model.
The ultimate goal is CO2 neutrality with investments being made in renewable energy projects such as wind and solar, technology change and energy efficiency.
The first projects will include providing hydro-electric power to a remote area of Tajikistan and funding a wind farm in China. Land Rover says these projects will offset 150,000 tonnes of CO2 a year.
Phil Popham, Land Rover’s managing director, said, “We’re taking an integrated approach to help reduce the amount of CO2 in the atmosphere. We’ve cut emissions from our vehicles and are working on technologies, like hybrids, that will make even bigger reductions. These offset schemes will make a difference now and will be of real benefit to communities, the environment and wildlife.”