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Aftermarket accessories for Kia online

Kia Motors UK has added a feature to its consumer website that encourages buyers to purchase aftermarket accessories.

The “Design My Kia” component allows customers to select and view accessories available.

What started out as a useful aftersales tool for dealers has now become a sales tool, says Emma Horne, KMUK aftersales marketing manager.

Dealers can use the site in their showrooms. The system is available for most current Kia models and will be expanded to include Carens, Cee’d and 2005 Sorento and Sedona models by June.

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