Ford won its category in the 2007 Reader's Digest European Trusted Brands survey, which covers 15 countries, 38 product categories and assesses over 24,000 replies.
The annual multi-country study of consumer attitudes and opinions specifically relates to everyday products and services. It identifies what brands consumers claim to trust the most.
The factors assessed include value for money, image and quality and also the consumers’ perceived relationship between their trust in brands and criteria such as “responsibility towards the environment” and “high ethical standards”.
European respondents were drawn from the Reader's Digest customer database of 4.5 million homes across 15 countries.
The UK on-line survey took place between October and November 2006.