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Mazda breaks Scottish sales record

Mazda, which now has 18 dealers in Scotland, has increased first quarter sales by 24% north of the border.

Sales of 2,601 vehicles in the first four months represented a 24% rise in volume in a Scottish market up just 0.7%; the UK market was up 3% overall, according to figures from the SMMT.

Jeremy Thomson, Mazda Motor UK sales director, said: “The first quarter of 2007 followed by a strong April, has been excellent news for Mazda and our dealers and we are now firmly in the top 10 best sellers list in Scotland ahead of brands like BMW while we have overtaken Audi which is now in 10th place.

“We are only 300 sales behind Citroen and our market share is now just over 3.7%.”

Thomson said Mazda needed to maintain the momentum. “We don’t have any weak spots now so it’s a question of making sure we have the right stock to meet the needs of the customers and keeping a close eye on the marketing to make sure we stay ahead of the game,” he said.

Ian Morrison, dealer principal at Macrae & Dick in Inverness, said: “We have been pleased with not only sales but profitability as well, we have seen an increase in retail sales and Mazda has done a really good job with its quarterly campaigns.

“The company has weighted its special editions very well with the right numbers and specification which all helps to bring customers in through the showroom doors.”

  • To view a full break down of Scottish new car registrations Jan-April 2007 click here.

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