The BEN Book of Numbers is designed to provide motor industry executives, analysts, marketers, researchers and students with an annually updated summary of automotive statistics from across major sectors.
The book has been edited by Professor Peter Cooke of Nottingham Business School. Content has been supplied by the SMMT; the OICA (International Organization of Motor Vehicle Manufacturers); the ACEA (European Automobile Manufacturers Association); and the DVLA – all of which have given the data free of charge.
Gerard Barclay, chief executive of BEN, said: “Access to market information is essential to help steer strategic and market planning in today’s constantly evolving automotive industry. The team at BEN is delighted to be the beneficiary of this new ‘automotive bible’ and its breadth of data serves to underline just how diverse the industry is.”
The BEN Book of Numbers will become an annually updated publication providing a single source of automotive data coupled with bullet point analysis.
The BEN Book of Numbers will be priced at £99 plus £5.00 p&p and is available from Phoenix Enterprises by emailing firstname.lastname@example.org. All proceeds will go to BEN, the automotive industry charity.
#AM_ART_SPLIT# Amongst the many data categories are the following facts: