It has been awarded Dealer of the Year 2006 by Triumph in only its second year with the franchise. That followed five consecutive Saab awards as London Region Dealer of the Year between 1999 and 2003, and a national customer satisfaction award for service and sales from Triumph in 2005.
The company has held the Saab franchise since 1984, and added Triumph into the showroom in 2005. Managing director Peter Smith said the combination works well, as several Saab customers have also bought Triumph motorcycles.
“It’s a good merger because the people we deal with for both franchises are ABC1s with disposable income,” said Smith. He has been able to transfer some business practices between franchises, such as dealer composites and CSI focus.