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Hi-Q starts rebrand as part of expansion drive

Hi-Q, the fast-fit arm of Goodyear Dunlop, will begin a two-year rebranding and expansion programme this summer aimed at improving customer satisfaction and increasing its UK coverage.

The company will start to roll out the new branding at its existing 150 workshops from June 4, starting with the Nottingham branch, and completion is scheduled for summer 2009.

It is dropping its current blue and yellow corporate identity in favour of a black and white colour scheme. Signage has also changed considerably.

Hi-Q first revealed its expansion plans to AM last October. It wants 100 additional franchisees in areas where it is currently short of outlets. Although this will mainly focus on the north-west and inside the M25, additional facilities will be considered throughout the UK. In addition to experienced fast-fit outlets, the company is looking for car dealerships and service outlets without experience that are looking to expand their portfolios.

“Our aim is to revolutionise the industry,” said franchise development manager Peter Tye. “We want to considerably increase our number of outlets to become a challenging force within the UK fast-fit industry.”

“The transformation has begun with our new brand and a philosophy that leads with the determination to provide better facilities, service, choice and value than all of our competitors.”

As well as a new look and wider distribution, Hi-Q hopes to make visiting their outlets a more pleasant experience for customers. Market research conducted by the supplier found customers were dissatisfied with their experience of fast-fits due to a lack of clarity and empathy.

“From our research, it was clear that fast-fits don’t always have the best reputation,” said Tye. “Drivers are often met with poor service, and confusing pricing. We’re looking for franchisees that will offer good communication, clear pricing, modern facilities, value and great customer service.”

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