Instead, it will focus on what it calls Efficient-Dynamics, a package of technologies and energy management systems.
This will spread through BMW’s model range as it is renewed.
Jim O’Donnell, BMW UK’s managing director, explained: “Noticeable design improvements have been combined with EfficientDynamics to provide tangible performance benefits.”
He said increases of up to 25% in fuel economy and emissions results would save drivers hundreds, if not thousands, of pounds a year.
O’Donnell added: “We believe customers prefer the driving experience of an ultra-efficient internal combustion engine to a hybrid car, with all the associated weight of the battery and motors.”
To illustrate his point, he compared the new 535d with a Lexus GS450h. “The BMW offers a better driving experience, thanks in part to its 200kg weight advantage, lower emissions and superior fuel efficiency. And it’s all for nearly £5,000 less,” argued O’Donnell.