Jeremy Cuff, group marketing director, said: “Often the first impression customers get is from the website. We want to make it less about just presenting information and more dynamic, with regular news updates.”
Meanwhile the intranet site, due to be finished within two months, will incorporate the new company handbook, a health and safety area, news, a group email directory, staff offers and company structures.
Platinum’s marketing department already has a comprehensive online presence where the group’s dealers can see examples of how to present advertising campaigns, download text for recruitment ads as well as standard letters, collect ideas and get stock photographic images.
“There is also an area that shows all the media options that are available for marketing opportunities,” said Cuff.
Platinum Motor Group has 12 sites incorporating Vauxhall, Nissan, Renault, Toyota, Mitsubishi, Skoda, BMW and Mini franchises.
The BMW and Mini franchises will imminently move to a new site, due to requirements for a separate Mini showroom.
Platinum also runs a parts operation employing 12 vans that spans an area between Swindon and Bristol.
Cuff also said that the group is pleased with the progress its four-dealership motor park has made since opening at the end of 2004.