He will take responsibility for developing and implementing a new fundraising and marketing strategy.
As head of driver & fleet solutions, at RoSPA, for the past five years Davis has been responsible for the development of RoSPA’s ‘The Management of Occupational Road Risk’ (MORR) campaign.
BEN said the appointment of Charles Davis comes at a crucial time in the charity’s future development following a significant shortfall in year end funds.
Davis said: “One of the first things I plan to do is generate additional funding from an automotive industry which remains unsure what an important role BEN plays.
“To do this effectively we will need to plan an awareness campaign directed at both our existing supporters and also to those companies who still need to understand how BEN can help staff within the automotive industry.”
Davis wants to broaden its donor base across all sectors, including corporate donations and donations through payroll giving.