ROOM251 will handle the Chinese manufacturer’s corporate identity, brochures, point of sale design, events and photographic services.
The agency was set-up specifically to manage the MG part of Nanjing’s business. It is owned by Bill Husselby, who helped assist NAC with the re-launch of the Longbridge production facility.
Husselby has already started preparations to support the launch of the MGTF LE500 roadster later this year.
Gary Hagen, director of sales and marketing, NAC MG UK said: “Having worked with the ROOM125 team on the Longbridge event, it has already proved to be a highly effective relationship. I believe they will add enormous value as we embark on our new journey with the MG brand.”