Boots4all.co.uk is aimed at owner managers of small businesses and is designed to be easy and quick to use.
Customers will be able to choose from a range of safety boots and shoes that the website claims are ideal for people working in the automotive sector.
"A range of boots specifically suited to the automotive engineering sector can be found in a dedicated section on the site," said Stephen Smith of Boots4all. "All of the products are high quality, meet all the EN safety standards required and cover a range of styles and budgets with the convenience of being able to buy online.
"People running small businesses are almost always multi-tasking yet have the responsibility, both to themselves and their staff, of ensuring that the equipment they are providing is suitable for the task."