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Provenance brings quality assurance

Rolls-Royce Motor Cars has launched its first approved used car programme for its six UK dealerships, aiming to give customers similar quality assurance and service to a new car.

Vehicles sold through the programme, entitled Provenance, will be examined by factory-trained technicians, including a road test, to ensure that they meet the carmaker’s strict criteria.

Proof of adherence to the manufacturer’s servicing requirements is also required, and the maximum age of vehicles is five years, with less than 60,000 miles on the clock.

Provenance stock will be sold with independently verified history and mileage and a protection plan, including 24-hour roadside assistance, servicing and warranty up to the car’s sixth birthday.

Before leaving the forecourt, all vehicles will undergo a rigorous pre-delivery inspection and preparation procedure.

The introduction of Provenance follows the expiry of the four-year warranties on the earliest examples of the Phantom. The manufacturer claims there was considerable interest in factory-approved vehicles from buyers, and says the programme meets these demands.

“Dealers can expect increased sales and the confidence that the vehicles provide customers with new car peace of mind,” a Rolls-Royce spokesman said.

He declined to say if dealers would receive support with supply or financing approved used stock, or whether the programme is a compulsory part of the franchise. He said: “Whilst we cannot comment on specific details regarding contractual arrangements, we can say that Rolls-Royce Provenance cars are available from all approved Rolls-Royce Motor Cars dealers.”

Rolls-Royce Motor Cars sales and marketing director Graham Grieve added: “Our customers expect the very best motor cars in the world and we are now able to offer the same support and peace of mind for approved pre-owned vehicles that we can offer for new vehicles.”

Rolls-Royce sold 805 cars in 2006, its highest figure for 16 years and its fourth consecutive year of growth.

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