The site was set up anonymously on July 27, 2007, and is described as being totally independent and not managed or moderated by Pendragon in any way.
The anonymous forum administrator said: “There are very few rules set and open discussion is encouraged – both positive and negative.
“Let’s make this a popular destination for all discussion and with the ability to say how you feel while being anonymous. I’m looking forward to lively chat.”
Users are not allowed to use foul language or type abuse in the main forums, but can in a special thread called the ‘Flame Area’.
The forum rules state that Pendragon bosses would be named but only in relation to factual comments which are kept professional.
“Any personal comments will be removed,” said the administrator.
Users can anonymously set up their own dealership sections to discuss their individual businesses with other members of staff.
There are several sub sections within the forum which include: grievance issues, Pendragon as an employer and your dealership.
One forum member said: “It’s a great idea for a forum; it allows people to see if any of their issues are local to their dealership or a nationwide problem.”
When asked about his identity, the administrator said: “In the future I will let you know about me, but for now I’ll stay as we all are...nameless.”