The new premises on Pershore Road South occupy a former Mercedes-Benz dealership. Vertu Motors, the parent company of Bristol Motors, invested £400,000 in the refurbishment of the site.
Jonathan Browne, Kings Norton Ford general manager, successfully oversaw the relocation, which saw all 47 staff move to the new site.
Robert Forrester, chief executive of Bristol Street Motors, said: “We are committed to delivering excellent retail environments to our franchise partners and customers. In Kings Norton we now have a superb location to deliver higher volumes, customer satisfaction and profitability.”
Vertu acquired Blake Holdings, Grantham Motor Company, and a Ford dealership in Morpeth.
Vertu expects to continue acquiring businesses in the form of franchised dealerships and used car only operations throughout the rest of the year.
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