Andrew Ward, Racetech director, said a number of companies were vying for the concession. “We took the gamble and went for it. I suggested some ways in which I thought I could help them, and it went from there.”
Ward does not expect to appoint other dealers but is talking to several brokers of specialist cars.
Racetech, which sells and modifies specialist cars, is setting up service centres at its Burnley HQ and in Southampton.
The company will also sell other Gumpert models that are under development.
The 224mph Apollo is powered by Audi’s 650bhp 4.2-litre V8 engine, and 700bhp and 800bhp versions are also available. The car will be marketed through specialist events and coverage in magazines and TV programmes. Racetech plans to run one next year in British GT racing.
Ward said the Apollo will appeal to enthusiasts who want its pace and individual looks. He added that Jay Kay, funk band Jamiroquai’s singer, is a potential buyer and may play a role in marketing the Apollo in return for paying below list price.
The Apollo, designed like a racing car, is based on a round tube chrome-molybdenum-steel with an integrated carbon fibre monocoque safety cell.
In production for two years, the car is the brainchild of Roland Gumpert, who in the 1970s was Audi’s sport director and helped develop the Iltis, forerunner of the Quattro.