The promotion will feature a teaser microsite and email campaign by which customers can request a brochure and register for a 24-hour test drive.
When the car is launched in mid-September, Underwired will begin a major online advertising push. Ollie Griffin, manager of new media at Peugeot, said: “Our aim is to get people talking on and off-line about the 308 launch.”
The advertising campaign will focus on the theme ‘Inspired by Nature’, with key messaging around the car’s environmentally-friendly design, low CO2 emissions and high-quality build.
Underwired has worked with other major brands including Virgin Megastores, LA Fitness and Deutsche Bank.