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Underwired choice for 308 campaign

Peugeot has appointed Underwired to create and produce the digital advertising campaign for the new C-sector 308.

The promotion will feature a teaser microsite and email campaign by which customers can request a brochure and register for a 24-hour test drive.

When the car is launched in mid-September, Underwired will begin a major online advertising push. Ollie Griffin, manager of new media at Peugeot, said: “Our aim is to get people talking on and off-line about the 308 launch.”

The advertising campaign will focus on the theme ‘Inspired by Nature’, with key messaging around the car’s environmentally-friendly design, low CO2 emissions and high-quality build.

Underwired has worked with other major brands including Virgin Megastores, LA Fitness and Deutsche Bank.

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