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Harley launches its used approved programme

Niche motorcycle brand Harley Davidson has launched a used approved programme which it hopes will broaden the appeal of its vehicles.

Harley Davidson Originals will market quality pre-owned motorcycle stocks online for its dealer network.

A 99-point vehicle check, warranty, 30-day exchange programme and provenance checking are all standard components. It includes motorcycles up to 10 years/75,000 miles.

Harley Davidson UK managing director Paul Stroud said new sales will be 6,000 units this year, but for every new registration, the dealer network achieves 1.8 used sales.

“By promoting used motorcycles we will increase the reach of the Harley brand and offer it to new riders,” added Stroud.

Harley may consider motor retailers “passionate for biking” for open points in its dealer network: Teeside, St Albans, Ireland, Carlisle, Aberdeen and Inverness.

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