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Land Rover cuts absenteeism to benefit charity

Land Rover has donated a new Defender to a Solihull farm that specialises in training young people with learning difficulties.

It is the first beneficiary of a Land Rover vehicle under the manufacturer’s ‘Motor-Vate’ programme.

The scheme is an incentive to improve attendance at Land Rover's Solihull plant. Savings made by cutting absenteeism are then shared with employees and the local community.

Previously, two randomly selected employees with perfect attendance records received a brand new Ford car.

Paul Cope, manufacturing director of Land Rover, Solihull said: “We are committed to supporting the local community and with everyone’s hard work, today’s donation has been made possible. We are proud that the versatile Defender, with its capable off-roading qualities and ‘workhorse’ attitude, will assist Newlands Bishop Farm in the great work they do with young people.”

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