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Ford expected to launch parts club

Ford is in the final stages of a pilot project which is expected to lead to the launch next month of the Blue Oval Club.

This will encourage franchised dealers to build relationships with independent garages in their areas, and to sell them Ford parts.

A Ford of Britain spokesman says: “The pilot is proving successful and a decision on whether to proceed with the Club will be taken late this month or in early September.”

Parts personnel at dealerships in the test programme are being trained off site in the best approach to developing the likely business programme.

The Blue Oval Club is potentially an important addition source of revenue for Ford dealers. It also suggests that the manufacturer is looking for ways to reinforce the strength and influence of its ‘blue oval’ logo.

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