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Hyundai launches TV campaign

Hyundai has launched a multi-million pound advertising campaign to raise consumer awareness of the brand prior to the launch of several new product launches in 2008.

The first wave of the TV advertising will revive the ‘Fluid Metal’ campaign, launched in February 2007, which highlighted the quality of its new products and the company’s five year unlimited mileage warranty.

Starting with a voiceover saying “Quality flows through every service of a Hyundai”, this features the Hyundai range morphing into liquid metal and then back into car form.

Further campaigns will follow, each based around new launches during the year.

Jim Campbell, Hyundai UK marketing director, said: “Hyundai has developed into a brand that is synonymous with outstanding quality, and we need to convey this to a wider audience. When we last ran the Fluid Metal campaign, it delivered an increase in our brand consideration level from 8% to 17% – an all time record for Hyundai in the UK.

“It was an easy decision to revive Fluid Metal on TV, but this time we will make more of an impact by running the longer 40 second version.”

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