The Doncaster site will open in March and add to Vertu’s other Motor Nations in Birmingham, Coventry and Widnes.
The group also announced that all the Motor Nation sites will be rebranded and share the Bristol Street name like Vertu’s dealerships.
Robert Forrester, Vertu CEO, said: “We’ve delivered on our strategy to expand our Motor Nation brand into this new geography for Vertu Motors.
The outlet has significant potential and is the group’s first entry into Yorkshire. It is our intention to continue to identify additional sites with which to expand Bristol Steer Motor Nation.”