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Fiat creates virtual Lancia village

Fiat's Lancia brand has developed a Lancia Village on virtual reality social networking site Second Life.

The island is in the shape of Italy and features a reception, car showroom, theatre, glass bubble and Lacia café. Four Lancia cars, the Ypsilon, Musa, Phedra and Thesis, will be available to drive virtually.

Lancia will also launch its new Delta new model within Second Life on March 3, which will be the first time the car has been seen before its official real world preview at the Geneva Motor Show.

The Lancia showroom in Second Life

The Lancia Village in Second Life

What is Second Life?

Second Life is a 3D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 6.16 million people from around the globe.

  • From the moment you enter Second Life you can build a house or business.
  • You'll also be surrounded by the creations of fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.
  • The marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the Second Life currency, which is the Linden dollar, which can be converted to US dollars at several online Linden Dollar exchanges.


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