The island is in the shape of Italy and features a reception, car showroom, theatre, glass bubble and Lacia café. Four Lancia cars, the Ypsilon, Musa, Phedra and Thesis, will be available to drive virtually.
Lancia will also launch its new Delta new model within Second Life on March 3, which will be the first time the car has been seen before its official real world preview at the Geneva Motor Show.
What is Second Life?
Second Life is a 3D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 6.16 million people from around the globe.