The automotive industry can dance the night away at the AM Awards next month thanks to a new feature – the Britannia Balcony Nitespot.

Sponsored by Britannia Accident Assist, also sponsor of the Bodyshop award, the Nitespot gives guests the opportunity to let their hair down, celebrate their awards and have some well-earned fun.

For those who wish to shun the bright lights, AM is also providing a lounge area for chat and networking in addition to the usual bar areas.

Keeping guests entertained after the AM Awards ceremony will be impressionist Rory Bremner.

Kyle Harris, MD of Britannia Accident Assist, said: “This is the third year in a row we have supported this event, previously giving away a Mercedes for a year to the lucky winner of the Casino Challenge. This year the suggestion of a new theme seemed interesting so we decided to go for it!”

The AM Awards will be hosted at the Birmingham ICC on February 27. To book a ticket, call Luke Clements on 01733 468325.