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UK car buyers are baffled by jargon

Car buyers are baffled by technical jargon and terminology used to describe modern vehicles.

A survey by conducted with over 2,500 drivers shows when buying a car, customers don’t know what torque or traction control is or the difference between an SUV and MPV.

Almost half (44%) are unsure what ESP stands for (electronic stability programme), a third (32%) did not know what ABS stood for (anti-lock braking system) and almost a quarter (23%) were confused by BHP (brake horse power).

Katie Armitage, marketing manager of, said: “Our findings have shown that most motorists want to know the real life aspects to owning a car.

“Boot space, comfort and cup holders are the kind of things buyers want to know about rather than being overwhelmed with technical jargon they don’t understand.”

Top 10 of the common terms that confuse car buyers:

1. SUV (sports utility vehicle)

2. MPV (multi-purpose vehicle)

3. BHP (brake horsepower)

4. ABS (anti-lock braking system)

5. Traction control

6. Cruise control

7. Hybrid

8. Understeer

9. 4WD (four wheel drive)

10. RDSS (radio determination satelitte service) – identifies by name which radio station you are tuned into.

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