TRW wants to become a “one stop shop” for chassis OE quality products in the UK, said Francois Augnet, TRW vice-president, aftermarket, Europe and Asia Pacific.
“This isn’t offered by anyone else in the UK,” he said.
It will also encompass previous products like brakes and linkage suspension.
TRW will continue to grow its market share, currently just under 10%, by expanding distribution and continuing product extension.
“We’re making sure we are geographically well-located,” said Tim Ward, UK operations director.
The aftermarket company is pushing a new two-
dimensional coding system, which will help to protect customers against product piracy.
“This tool gives you trustability of the products. Customers want to know they have a quality part,” said Augnet.
The 2D code will be on its product box labels in a bid to eliminate parts counterfeiting.
“Every product becomes unique. It will be able to identify where it has been fitted, how and by whom,” Augnet added.
TRW will also have all of its disc range painted by the end of the year.
Currently, 60% of its range is painted, negating the use of oil to protect against rust, making them more environmentally friendly.
The black paint is meant to provide a barrier against rust and corrosion and give improved noise and lifespan of the part.