The latest Arnold Clark Motorstore has opened near Stafford.
The new site near junction 14 of the M6 is the largest Motorstore in the dealer group, with 200 staff and more than 1,000 vehicles stocked.
Arnold Clark management will join VIPs for a champagne reception at the dealership on November 13.
The site includes a 13-bay service department, two MOT ramps, a brake tester bay, a car and van rental department, a valet service and parts department.
There is also a cafe, a soft play area for children and an area for teenagers featuring computer consoles and wide-screen TVs.