Seat’s new Exeo saloon model will go on sale in the first half of next year.

It is intended to challenge the likes of Ford Mondeo for sales by offering a premium feel without a premium price.

Based on the VW Group’s mid-size platform that also underpins the Audi A4, the Exeo has a reworked suspension and chassis to deliver a saloon with a harder-edged driving experience in keeping with its position as the sporty proposition in the VW Group brand portfolio.

Buyers will be able to choose from three petrol engines, with power outputs from 100bhp to 197bhp, and three commonrail turbo diesels (118-168bhp).

Prices are expected to start at around £16,000.