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Alfa Romeo appoints suppliers for used vehicle remarketing

Alfa Romeo has appointed two new suppliers, Paragon Fleet Solution and JTK Remarketing, to support its dealer used vehicle remarketing programme.

Paragon Fleet Solutions has taken on defleeting, refurbishing, storing and transportation of ex-management, demonstration and rental vehicles for Alfa Romeo while JTK Remarketing will provide a web-based remarketing system for dealers to source used vehicles directly from the Italian brand.

Paragon will operate a facility at Upper Heyford in Oxfordshire to handle Alfa Romeo returns, where it will carry out inspections.

Returned vehicles will then be refurbished before being entered onto the new Alfa Romeo dealer remarketing system operated by JTK.

Dealers will have access to all available used Alfa Romeo vehicles through the JTK system, with accurate mileage, condition, colour and specification details displayed alongside the wholesale price.

Dealers search for specific used cars

As well as supplementing their used car stock through this central resource, dealers can search the database for specific used cars requested by customers.

Dealers can also put their own part-exchange or over-age stock onto the system to offer for sale throughout the Alfa Romeo network.

Dealers pay a flat buying or selling fee for the sale or purchase.

Simon Wheeler, used vehicle remarketing manager, said: “From a dealer perspective, the network has easy access to a fast changing stock of used vehicles that are forecourt-ready.

“By achieving a consistent level of preparation and vehicle condition, dealers can have the utmost confidence to buy used cars online without seeing them first,” he added.

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