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Motrio targets older car market with cross-Europe sales push

Motrio, the all-makes parts brand owned by Renault, is targeting the older car market with a sales push across Europe.

The brand is rolling out a number of customer packages, which include parts and labour, which Renault hopes will entice owners of older cars into its franchised workshops. 

These packages will be for common service and repair requirements such as oil changes, brake replacements and new exhaust systems on vehicles aged six years or older. 

These will be offered by dealers and Renault Minute fast-fit outlets.

The roll-out began in France this month, but will be completed in the UK by the end of 2009.

Motrio was created in 1998 to complement the OE replacement parts range, and its 8,000 product lines cover 80% of the European car parc.

It has three ranges: universal products such as batteries, wipers, oil and lubricants; routine maintenance products such as braking parts and oil filters; and technical products such as shock absorbers and exhausts.

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