John Gill Chrysler in Harrogate has closed after becoming financially unviable.
John Gill, managing director of the family business founded in 1923, wrote to customers informing them the dealership was not viable in the current climate.
The company's prestige used car site, at Bedale, continues to trade. It also has a Mercedes-Benz authorised repairer franchise.
Dealer group Hatfields is closing its Chrysler showroom in Doncaster at the end of the month.
It still has dealerships in Sheffield and York.