North-East-based Sherwoods has opened a new Chevrolet showroom in Stockton.
Sherwoods managed to secure General Motors chairman and managing director Bill Parfitt to perform the opening honours following a “major” investment at its Stockton site.
The new 182sqm purpose built glass Chevrolet showroom sits alongside Sherwoods' existing Vauxhall sales area and will have its own dedicated staff and customer lounge.
Parfitt said: “Sherwoods plays a very important part in the success of GM.
“Conditions are difficult but it remains a very big market with two million cars a year being sold. Good dealers who looked after their customers could still do very well.”
Chevrolet's UK registrations were up 4.45% year-to-date to 16,694 units according figures from the Society of Motor Manufacturers and Traders.