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Online test drives from Ford

Ford has relaunched its website with a new version which enables potential customers to book test drives with their nearest dealer.

Roelant de Waard, Ford of Britain chairman and managing director, said: “The new Ford customer website is a natural progression of Ford’s 'Feel the Difference' campaign which reinforces the choice of Ford as a leading supplier of high quality cars and vans.”

It incorporates a vehicle configuration feature that allows users to specify the vehicle of their choice according to a wide set of criteria including budget, body style, fuel type and number of seats.

 Visitors can also download the latest car and van details in PDF eBrochure formats.

The all-new site is part of Ford’s ambitious ENGInE – European Next Generation Interactive Experience – initiative which is using the latest online technology to help customers make informed purchasing decisions for their next vehicles.


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