AM Online

Vauxhall beats photo spies to the punch

Vauxhall has revealed its own spy shots of its Vectra replacement the Insignia.

Rather than seeing spyshots of the new Insignia from photographs taken by spy photographers, Vauxhall has released several images of it out on test in the UK.

Vauxhall said: “The automobile industry lives and breathes new cars, and this is of great interest to two particular groups: competitors and the media.

“While competitors want to react to new products as quickly as possible with their own innovations, for the media, the news of any new innovations is a valuable means of attracting readers or viewers.

“One of the most important characteristics of a new car is its exterior design. It is the customer’s first impression of the car, it defines a brand’s appearance for the public, and often lets judgments be made about what possible technological innovations are concealed beneath the bodywork. That’s why shielding new body styling from prying eyes has become an art form within the auto industry over past decades.”

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