Dream Machines, which sells Lotus and TVR, intends to appoint 10 dealers this year and a further 10 in 2009, culminating in a 50-strong network by 2013.
Major conurbations are target locations, with Birmingham, north London, Manchester, Glasgow and Bristol sought in 2008.
Sales are expected to be 155 units in the first year, with a turnover of £990,000. By year five, this figure would rise to 1,750 units and £20.9 million.
San’s premier car, Storm, which is the only model currently available, retails at £9,995. A key attraction for dealers will be a profit margin of around 20%.
Tony Waite, Dream Machines director, said: “The dealers will probably fit into the small independent type rather than a group.”
He expects dealers to run one demonstrator vehicle, but they do not have to stock cars. Storm - a small two-seater soft top, with air conditioning, power steering, alarm/immobiliser, central locking and rear spoiler – will feature at the British Motor Show in July.
Storm has a Renault 1.2- litre 65bhp power engine. A second two-seater soft top with a 120bhp Peugeot engine will showcase later this year at around £11,000.