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Mini relaunches website

Mini will relaunch its MINI Cherished website in response to heightened interest for its approved used cars.

From April 1, UK customers will be able to compare a shortlist of MINIs and email the car’s details to a friend directly from the website. If they can’t find exactly the right car, there is an alert service with email, SMS or MMS text formats available

In addition to a more detailed search facility, a quick search option by model, price and postcode features on the new site. A revised summary page showing pictures of all Minis matching the selected criteria is also provided.

In February of this year, searches for used MINIs totalled nearly one million through the website, equating to a 91.5 per cent increase on the same period last year.

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