Volkswagen has signed up actor Ray Winstone to be the voice of Volkswagen Commercial Vehicles for a six-month radio advertising campaign.

This will be Volkswagen Commercial Vehicles’ biggest radio advertising campaign and will be heard on more than 250 radio stations in slots at the end of traffic and travel bulletins.

VW did reseach into the best method to communicate with CV customers and radio proved to be the best medium to van users and buyers, whether they are owner drivers or fleet managers.

Ralf Schueler, head of marketing at Volkswagen Commercial Vehicles, said: “With his gravelly authority and reputation for straight talking, Ray Winstone is the perfect spokesman for Volkswagen Commercial Vehicles. He has really brought our Let’s Go To Work advertising message to life.”