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460-strong waiting list boost for Maserati

A 460-strong waiting list is set to boost Maserati sales by 25% in Britain this year.

But continued legislative discrimination against high performance cars could pose a threat to the Italian firm’s future business success, believes Peter Denton, head of sales at Maserati GB.

“With more than 40% of our registrations in the south east, the approach of the Mayor of London to our market segment is a concern and we think potential customers could well be put off.

“The UK is Masterati’s third biggest market and it accounted for 611 sales last year. We’re hoping that what happens in London doesn’t dent our progress, “ Denton told AM.

According to Denton, much of the appeal of the brand lies in the fact that not too many examples of the product are on the road.

“Our customers like exclusivity, but the new Gran Turismo model has boosted our image and we’re confident of achieving more than 800 registrations this year.

“In the longer term, I think we have an opportunity to develop our sales performance, but even if we find a wider audience, I don’t expect our annual volume to rise much above 1,000 beyond 2010.

“We have no plans to have any more than 15 dealers.

Adding more outlets would dilute the volume across the network and that would be bad for profitability,” he said.

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