Newport-based Capitol Skoda won the medium-sized retailer category and Morecambe-based David Ian & Son won the small retailer category.
The annual awards are in their second year and are part of Skoda’s retailer incentive programme and are designed to reward top achievers, encourage competitiveness and help share best practice across the UK retailer network.
David Ovenden, head of operations at Skoda, went to the extent of singing to the winners on the day.
Ovenden said: "This year has seen a record number of businesses actively participating in the awards, which shows that our retailers are hungry for success.
"As well as rewarding the best performers, the awards are helping us drive retailer profitability and stimulate competitiveness within the network. We have ambitious growth plans for our network, supported by the increasing popularity of our cars and the personal approach to customers that is displayed by our 135-strong network."