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Dutch and Belgian dealers see how business is done at Crewe dealership

Representatives from Peugeot dealerships in Holland and Belgium have visited Gateway Peugeot in Crewe to learn about its successful used car sales strategy.

The privately owned business is one of Peugeot's top performers in the UK for used cars and customer satisfaction.

The European representatives wanted to discover more about the used car sales techniques that are utilised in the UK in order for them to implement a similar system in their own countries.

Phil Walker, Peugeot UK regional sales manager for the north, said the UK is generally seen as a beacon of excellence when it comes to used vehicle retailing, and offers best practice sharing for other countries to see how to run their own used vehicle operations more successfully.

He added: "Gateway Peugeot in Crewe was an obvious choice to demonstrate how to satisfy everything the customer needs when purchasing a used Peugeot.

"The dealership runs a fabulously successful business that has excellent standards across all departments and maintains strong new and used vehicle sales throughout the year.”

Gateway Peugeot also won an excellence in customer satisfaction award for its new car sales department earlier this year.

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