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GM holds European retailers summit

General Motors is bringing together all its 6,000 retailers from across Europe for the first time this month to share with them its plans and future key models over the next few years.

The move is intended to ensure retailers of GM’s seven brands – Vauxhall, Opel, Chevrolet, Saab, Cadillac, Corvette and Hummer – understand how its operations fit together, and the opportunities for them to dual- and multi-franchise.

GM will outline performance and future prospects of each brand.

Jonathan Browning, GM Europe’s vice-president of sales, marketing and aftersales who becomes GM’s VP of global sales and marketing on June 1, told AM: “We have to be sure our dealers understand the opportunities to grow with all of GM’s brands – with some brands in combination or all brands together.

“We will explain GM’s vision of growth and how the brands fit together, the products that will deliver growth and what is required from retailers.”

The meeting takes place in Cologne, Germany, on May 20-21. Retailers will be shown future products, including some models in the pipeline – it will be their first glimpse of the Vauxhall Insignia.

There will also be heritage displays for each brand to underline GM’s 100-year history.

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