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Nissan Qashqai ad did not mislead

A complaint against a Nissan Qashqai newspaper advert has not been upheld.

An MP complained to the Advertising Standards Authority (ASA) that a claim in the advert, that the Qashqai was the "safest car ever tested for adults by Euro NCAP" was misleading, because the car only received the highest safety score in Euro NCAP's adult occupant category.

Nissan explained that there were three Euro NCAP testing categories - adult occupant, child occupant and pedestrian - and the Qashqai received the highest safety score in the adult occupant category.

The manufacturer argued it would be obvious to readers of the ad that the claim referred to the safety of the adult occupants of the car.

The main concern of car buyers was the transportation of the people in the car, and therefore the adults mentioned in the ad would be seen as referring to adults travelling in the car.

ASA concluded that the ad was unlikely to mislead readers.

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