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Kream wins training contract with Vertu

Kream Automotive Training has won a contract with Vertu Motors to train almost 400 staff in sales techniques.

The aim is to train 370 directors, general manager, sales and business managers and sales executives in 50 dealerships on the best methods and common and effective sales practises to strengthen the business.

Robert Forrester, Vertu Motors managing director, said: “Our mission is to build a group we can all be proud of and training is at the core of this strategy.

“We see the development of all our colleagues as the main guarantee of a successful future.”

Vertu Motors and Kream have previously worked together on a training and marketing initiative, which has brought customers into dealerships on Saturdays and resulted in more than 50 per cent of visits becoming secured sales.

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