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BMW generates £9.8m at BCA auction

BCA generated a record £9.8 million from its latest virtual auction on behalf of the BMW Group.

The auction took place at the Belfry Hotel, in Sutton Coldfield, late in May and a total of 400 cars were offered from BMW.

The cars were stored at BMW's distribution centre at Thorne, where they were pre-sale prepared and digitally imaged by BCA. The auction took place in a conference suite at the Belfry where BCA’s auctioneers and nearly 100 BMW dealers were gathered.

A total of 93 BMW dealers attended the sale and with 78 buying on the day.

Every car sold for a 100% conversion that generated £9.8 million.

Values averaged 102.6% of CAP Clean, equivalent to 73.3% of the original cost new.

Kevin Davidson, BMW general manager, used car operations & group internal sales, said: "This was the biggest single sale turnover ever achieved by BMW and BCA despite this event taking place at a time when there is much 'doom and gloom' in the used car market.

"The 100% conversion shows that BMW are 'bucking the trend' in a market where 60% conversion rates are currently the norm."



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