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Know your customers: Jaguar

After a period of uncertainty, Jaguar can now focus on the future with new parent Tata.

But what of the past?

There are 276,866 Jaguars registered in the UK which ranks Jaguar as the 22nd most favoured make by UK consumers.

Most Jaguar owners – 71% – are male.

Jaguar drivers love their private plates; almost half (47%) of owners have them.

Given Jaguar’s long heritage, it’s no surprise that its car parc is dominated by older vehicles.

Almost 64% are more than four years old.

In contrast, the comparatively new X-Type (launched in 2001) is the most popular model, accounting for 36% of the car parc.

Jaguars are all about big engines with a quarter exceeding 3,950cc. Most models are automatics (62.8%).

The top five locations to see Jaguars are Birmingham, Coventry, Stockport, Reading, and Chester.

The top two favoured colours are blue (30.25%) and silver/aluminium (16.8%).

Jaguars are all about big engines with a quarter exceeding 3,950cc. Most models are automatics (62.8%).

The top five locations to see Jaguars are Birmingham, Coventry, Stockport, Reading, and Chester.

The top two favoured colours are blue (30.25%) and silver/aluminium (16.8%).

Jaguar Models 2008

Analysis has been performed by GMAP using current market statistics from the anonymised DVLA Parc data.



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