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Seat supporting DVLA online renewal campaign

Seat is giving away nine free Ibiza Ecomotive models as part of a new campaign by the DVLA to promote online road tax renewals.

Drivers renewing either by phone or online will be entered into a monthly prize draw to win one of the cars, and in return the model will feature on millions of printed road tax renewal reminders.

The campaign was launched in London’s Trafalgar Square last week, with British Touring Car Championship driver and Fifth Gear presenter Jason Plato racing members of the public with miniature Ibiza Ecomotive remote control cars.

More than 26 million customers have already renewed their road tax online since the facility was introduced in 2006.

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